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About us

Imagine Photography

Imagine Creatives Services (Imagine Photography) is a highly experienced and awarded creative business. We combine creativity with pragmatism gained from years of experience in award-winning above the line advertising agencies. We’re passionate about creativity. We ‘live and breathe’ it 24/7. Our core philosophy and experience comes from having worked in many multi-national award-winning advertising agencies on blue-chip brands in South Africa and the UK. Having been exposed to thousands of brilliant marketing strategies in a variety of FMCG, retail and corporate categories, we’re able to quickly understand market segments and deliver new, exciting and results-driven creative solutions.


Chris Casalena (Italian) is the founder member & brings 30 years of advertising experience with him. This he gained in arguably some of the best advertising agencies in South Africa and the UK. His ideas, creative leadership and fanatical drive for excellence has inspired many of the teams he headed up to create advertising that caused brands to explode in growth. He earned the respect of his peers by winning over 50 major local and international advertising awards. He believes that to create impactful advertising you need to enjoy people and understand what motivates them – it’s key to creating brand loyalty and profitable brands. Chris forged his career by creating national advertising campaigns for Unilever, Procter & Gamble, Reckitt & Colman, Liptons, Elida Ponds, and brands like Mercedes Benz, Honda, Ford, KLM, British Airways and Standard Bank. In 2002 Chris launched Imagine Advertising which was rebranded in 2012 to Imagine Creative Services & Digital (Pty) Ltd. 



Chris was born into a family of photographers. Art and photography has always been his passion. As creative director and art director of large advertising agencies, he had the opportunity to work with some of South Africa’s top photographers. He gained valuable experience in several brand categories, and when he launched Imagine Creative services 12 years ago he started doing all his own photography. Most of the photography you will see in Imagine-Creative’s website (view here) was shot by Chris.

Brand Experience Categories:

Tourism & Property Category
KLM Airlines, British Airways, Holiday Inn, Sun Group, Gold Restaurant, Rickety Bridge Winery, La Colombe Restaurant, Constantia Uitsig, Distell Brand Homes including Nederburg, Klipdrift, Van Ryn’s, Le Bonheur, Alto, Neethlingshof, Plaisir De Merle Wines, Amarula Lapa, Fleur Du Cap at Die Bergkelder, The Vinoteque, Palmiet Valley Estate, Cape Heritage Hotel, Walker’s Game Lodge, Timbavati Lodge, Brooms Estate Lodge, Hunneyball House B&B, Cape Town Horizons B&B, Kittitoe Lodge (UK), Villa Marise (Mauritius), Brad’s Restaurant, African Leisure Safaris, Communicare, Yes Properties, Aska Property Group, Milnerton Estates, Tablebay Group, Quadrant Apartments

Wines & Spirits Categories
Dewars Whiskey, Chivas Regal Whiskey, Black & White Whiskey, J&B, Douglas Green Wines, Hardy’s Cider, Remy Martin Cognac, Cinzano, Distell Die Bergkelder, Rickety Bridge Winery, Constantia Uitsig, Distell The Cellar Door Collection, SAB

Automotive Category
Mercedez Benz, Ford, Honda, Jaguar, Toyota, Dunlop, Continental, Gabriel, ADE, Delta, Caltex & Total

Food Category
Five Roses Tea, Pitco Tips Tea, Enterprise Foods, Dairymaid, Kelloggs, Table Top, Wilson Rowntree, Unilever, Aylesbury

Financial, Insurance and Corporate Categories
Standard Bank, Stannic, Barclays Bank, Anglo American, De Beers, SABC, 3M, Metropolitan Life, Liberty Life, Telkom, Old Mutual, Metropolitan Health, Zestlife Insurance, Pioneer Foods, Bokomo Foods, The Ceres Beverage Company, Cape Independent Newspapers

Fashion & Accessories Categories
Woolworths, Kappa, Smart Centre Retail, Jordan, Lee, Yardley, L’Oreal, Burhose, Cameo, Arwa, Van Den Bergh’s, American Swiss, Sterns, Yardley, Clicks Beauty, Wella, Meltz Rewards Club, Makeover International Cosmetics, Cozmetek International Cosmetics

Government & Institutional Category
National Road Safety Council, Independent Electoral Committee (I.E.C), Maize Board, Meat Board Airline & Tourism

Social & Welfare Category
Carel Du Toit Trust, Rand Aid for the Aged, Cotlands Aids Baby Sanctuary, Red Cross Children’s Hospital

Health & Pharmaceutical Category
Metropolitan Health, Old Mutual Health, Vital Health Foods, Sister Lilian Remedies, Sally-Ann Creed, Parke-Davis Ponstan, Burgess and Finch, Bach Remedies

FMCG Category
Unilever (Sunlight), Elida Ponds (Sunsilk), Panasonic, Philips, AEG, Reckitt & Colman, NEC, Kimberley Clark, Seiko, Timex, Pilkinton Glass, PG Glass, Kersaf, Bristol Meyers, Parker Pens, Viro Locks

Retail Category
Pick n Pay, Ackermans, Woolworths, Clicks, The Hub/Meltz, Van Den Berg’s Furniture